Advertising Policy

Some Picks may be paid for by brands. We'll clearly label them with SPONSORED or SPONSORED BY [BRAND] placed immediately above the question. The label is always visible — on the Pick, on share cards, in Packs, and in Rooms.

Every advertiser must be a verified business with a signed agreement. Every campaign requires human review — brand verification, category review, claim substantiation, legal review, safety review, and minor review. Advertisers cannot self-publish.

Tobacco, nicotine, vaping, marijuana, illegal drugs, weapons, firearms, pornography, adult sexual services, gambling, payday lending, unregulated supplements, weight-loss drugs, political candidates, and election advocacy. Advertisers cannot target based on race, religion, sexual orientation, health, disability, financial hardship, or precise location.

Sponsored content for users under 18 is contextual only — never based on Pick history, BoredMirror, friend graph, DMs, or any behavioral profile. Teen-facing categories are restricted to age-appropriate contexts like sports, food, games, clothing, and family entertainment. All teen campaigns require human review.

Brands receive aggregate campaign results only — total responses, option percentages, completion rate. They never receive your name, email, individual votes, DMs, MyInsight, BoredMirror profile, safety history, or age-verification data. Cohorts below our minimum size are suppressed so no one can be identified.

We never use your private messages, BoredMirror insights, safety reports, blocks, moderation history, age-verification evidence, or precise location to select sponsored content. These prohibitions are permanent in our architecture.

Every Sponsored Pick has a "Report this ad" option. You can report misleading, scam, age-inappropriate, offensive, or repetitive ads, or hide a sponsor entirely. High-risk reports automatically pause the campaign pending review.

If applicable privacy law gives you a right to opt out of sale/sharing or targeted advertising, we honor it. Global Privacy Control signals are detected and respected. You can manage your privacy choices in the Privacy Center.